joining me is the president and ceo, hamish dodds. why'd you think chinese travelers flock to hard rock? >> i think they are looking for new things. travelers, newe experiences, different themes, different shopping experiences. if you look at the opportunity inside china, where travel is larger than outbound tourism, we think the growing ss ability to social media -- accessibility to social media and other brands allow them to try it. angie: hard rock is american, rock 'n roll, eric clapton's guitar, first of your collection, now 77,000. what are the chinese travelers looking for? are you adding chinese performers and pop-culture icons? what are they attracted to when it comes to the hard rock brand? >> the fact that it is an unusual brand with history and heritage, and attracted to learning and understanding more about it, expensing restaurants or hotels. from our point of view, we are introducing memorabilia and artists from china, korea, from other asian markets, so we are trying to make sure that our showing is contemporary and in